Enterprise Data

Most businesses can answer thousands of questions instantly — until the question crosses two systems. The data almost always exists. It just lives in a CRM here, a finance system there, a procurement tool somewhere else, and a spreadsheet that no one fully owns. Four scenarios where that disconnect becomes a real commercial problem — and why it's becoming more urgent with AI.

66% of technology projects end in partial or total failure — and after years of directing CRM and ERP implementations, the failure point is almost always the same. Not the build. Not the testing. The data mapping. Here's why reference data is the structural choke point of every enterprise migration, and what an actual fix looks like.